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Newsletter | November 2023

Dear members of the business community,

busy weeks are lying ahead of us with the upcoming 45-years-anniversary celebrations in December. Meanwhile, the requests for our services are increasing and the trade fair and market entry team engage with many of you. Thanks to your valuable feedback, the results of the GESALO Business Survey are now ready for download on our website. The GESALO team says thank you for your continuous support!

Kind regards,
Dr. Dalia Samra-Rohte

Female Executive Roundtable | Nov 7th

On Tuesday, we had the honor to welcome Mrs. Cathrine von Fürstenberg -Dussmann at our office. She participated in the Female Executive Roundtable that GESALO hosts regularly.

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GESALO Business Survey
among German companies based in Saudi Arabia about the business climate in the Kingdom.

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In the Business Survey, you can access insights into investment plans, workforce dynamics, and the choice of Saudi Arabia as the Regional Headquarters (RHQ) location. The data reflects an optimistic outlook, prominently manifested in the flourishing market potential and ambitious investment plans. However, aspects such as improvements in regulation services or infrastructure are crucial to fully capitalize on the dynamic opportunities in the Saudi market. Take a look at the date captured.

Trade & Connect | International consulting days in Germany

Meet with our Market Entry Team in November 2023

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In November GESALO will be present at IHK Stuttgart on November 20th, at IHK Frankfurt on November 22nd and at IHK Munich on November 23rd. Our Market Entry Team will introduce current market developments in Saudi Arabia and Bahrain to German companies. Meet GESALO in Germany and learn about your market opportunities in Saudi Arabia & Bahrain!

Circular Economy Conference - Building the Circular Economy in Saudi Arabia

November 27, 2023 in Riyadh and November 28, 2023 in Dammam

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The German-Saudi Arabian Liaison Office for Economic Affairs (GESALO) is hosting a conference with a training session on Building the Circular Economy in Saudi Arabia in Riyadh on November 27 and an additional training session in Dammam on November 28, 2023.

In Octobert, Dr. Tillmann Rudolf Braun of the German Federal Ministry for Economic Affairs and Climate Protection visited Riyadh to participate in the MENA Climate Week 2023.

As part of the energy dialogue, the delegation met with key decision-makers on the topics of hydrogen, the circular economy and carbon capture. With various initiatives, Saudi Arabia aims to reduce CO2 emissions, use resources more efficiently and expand renewable energies.

The opening of the Wilo Regional Headquarters and Assembly Facility took place in Riyadh.

By expanding their activities in Saudi Arabia, the company is responding to the high demand for German technology and research in the Saudi-Arabian market.
Dr. Dalia Samra-Rohte, Delegate of the German Industry, congratulated the Wilo leadership and highlighted the relevance of its pumps and water management solutions for the growing water treatment sector in Saudi Arabia.

ESALO travelled to the Eastern Province to meet with Henkel.

The company together with their Saudi partner BCI celebrated the inauguration of a new product line.
With their hotmelt adhesive technologies, Henkel contributes to the local and regional packaging industry.

GESALO attended the first edition of the #SaudiEUInvestmentForum.

The event was opened with a speech of HE Minister of Investment, Khalid Al-Falih and other high-ranking officials from both the European Union and Saudi Arabia. GESALO emerged into fruitful discussions with various stakeholders.

Under the motto "The New Compass", the #FII took place in Riyadh this week for the seventh time in a row.

Highlights included impressive panel discussions with high-level international guests. Our delegate Dr. Dalia Samra-Rohte attended the networking event.

Roedl & Partner
Business Breakfast | Legal & Tax Workshop

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WHEN: Wednesday, 6 December 2023 |  10.00 am to 12.30 pm


  • Debt collection & how to secure your debts
  • Tax Compliance: Best Practices for Businesses
  • Labour Law: Key challenges of an employment relationship

Following to the workshop we would be delighted to invite you to a breakfast in the Roedl & Partner office.

Upcoming Trade Fairs

Germany is the world's No. 1 trade fair location when it comes to holding international trade fairs. Trade fairs in Germany bring together partners from all over the world. They are platforms for communication and innovation that reflect the global market. Around two thirds of all global industry trade shows are held in Germany.


FRUIT LOGISTICA is the world's most important trade fair for the fresh produce industry and its direct access to the global market. At FRUIT LOGISTICA you can find the complete range of products, services and technical solutions from every part of the value chain - whether in seed, fruit and vegetable development or packaging and automation.

Culinary World tour. The Grüne Woche 2024 is one of the best-known events in Germany. It is the unique leading international trade fair for food, agriculture and horticulture. Exhibitors from all over the world present an extensive range of products on ten event days. The 88th edition of the Green Week will take place with more than 300.00 visitors.and 1.400 exhibitors in January 2024.

Experience the Spirit of Play at the key meeting point for the toy industry: Jan 30-Feb 3, 2024.The toy fair in Nuremberg brings together all international decision-makers. Well-known brands, trendy start-ups, buyers for major chains, independent retailers and large numbers of media representatives combine to make the Spielwarenmesse a unique event.

German-Saudi Arabian Liaison Office, Riyadh
Kontakt per E-Mail:  crookes@ahk-arabia.com

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Delegation der Deutschen Wirtschaft für Saudi-Arabien, Bahrain und Jemen (GESALO) | Dr. Dalia Samra-Rohte | Pure, Block B, 1st Floor, Takhassusi Branch Road, 7993 Al Mohammadiyyah 3213 | 12364 Riyadh | Saudi Arabia | +966-92 000 5863 | rohte@ahk-arabia.com