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Newsletter | March 2024
Dear readers of the German-Saudi business community,

GESALO is excited to see the growing interest of German companies in the Saudi market. More than 70 German companies exhibited during the Big 5 Trade Fair in Riyadh. High participation from the German side was also seen during the LEAP roundtable at the GESALO office organized the evening before the start of the trade fair.

Strong cooperation continues in the Energy sector with a visit of six German companies and a symposium on energy grids. The newsletter gives an insight into further cooperation opportunities in the upcoming months, e.g. in the mining sector or upcoming trade fairs.

I wish you and your families Ramadan Kareem!

Best regards,
Dr. Dalia Samra-Rohte

Retrospect: Export initiative Energy | March 3-7, 2024

Under the auspicious of the German Federal Ministry of Economic Affairs and Climate Action (BMWK), GESALO organized together with Renac the Exportinitiative Energy, Energy Solutions Made in Germany. Six German companies visited Riyadh in March 2024 with the focus on energy grids and island grids. 

The companies had high-level business meetings with government entities and private sector companies from the Saudi electricity sector including the Ministry of Energy (MOE), Principal Buyer | Saudi Power Procurement Company, Saudi Electricity Company, ACWA Power, EVIQ, KAPSARC, Red Sea Global and Ajlan & Bros Holding. Moreover, on March 6, 2024, GESALO hosted a German Saudi Symposium on Energy grids with welcome words from H.E. the German Ambassador, Michael Kindsgrab and Delegate Dr. Dalia Samra-Rohte. 


MARK YOUR CALENDAR
TOMORROW Mar 26: Live Webinar | Managers’ duties & liabilities under KSA law

GESALO and Rödl & Partner you to the webinar "Managers’ duties and liabilities under the KSA law" on March 26.

The KSA legislation has set out general and specific duties and obligations that managers and directors should be aware of to avoid any violation. These duties and liabilities may be of civil nature or criminal nature. Considering various penalties in case managers and directors’ violation of applicable laws or breach of contract, the webinar will give an overview of illustrates the duties and obligations of managers, as well as the possible penalties, as per the current KSA laws and regulations.

Speaker: Sebastian Luermann and Tarek Antaki

Make an appointment
Virtual Consulting Day | Apr 2, 2024
initiated by IHK Hamburg

Are you interested in entering the market in Saudi Arabia, Bahrain or Yemen? Would you like to find out about the current economic situation and investment opportunities there?
Ms. Najah, AL-Kutbi, Head of Market Entry - DE International and Nora Fath, Market Entry Consultant - DEinternational of the Delegation of German Industry and Commerce for Saudi Arabia, Bahrain and Yemen, Riyadh, will advise you on questions regarding market entry and provide you with information on setting up a company, finding cooperation partners as well as legal and other topics.

Opportunity
Market exploration trip to Saudi Arabia | Riyadh & Dammam | April 21-25, 2024

GESALO in collaboration with Mena Business GmbH, is organizing a market exploration trip on Mining and Mineral Resources to Saudi Arabia (Riyadh and Dammam), with the support of the VDMA Mining Association and the Foreign Mining Association (FAB) on behalf of the Federal Ministry of Economics and Climate Protection.  
As a German company, you will have the opportunity to present your products, services and fields of cooperation to a specialist audience consisting of representatives from companies, associations and government institutions during seminars and workshops on site. B2B appointments will be organized for you afterwards.

Restrospective
GESALO | German Companies at Big5
Feb 27, 2024

In February, the 12th edition of BIG5 took place in Riyadh. Under the motto "Connecting the construction industry in Saudi Arabia", the goal is to unite 55,000+ industry players, government stakeholders, and active buyers, all contributing to the advancement of the Kingdom's Vision 2030 goals.
GESALO invited German companies exhibiting at the construction industry trade fair. Dr. Dalia Samra-Rohte, Delegate of German Industry & Commerce for Saudi Arabia provided a comprehensive overview of the Saudi Arabian market and its potentials.
Read more

Restrospective
BIG5 | Visit by H.E. Michael Kindsgrab& Dr. Dalia Samra-Rohte

The Who-is-Who of the construction industry met in Riyadh. Nearly 70 German Companies were represented at Saudi Arabia's largest construction event.
Dr. Dalia Samra-Rohte, Delegate of German Industry & Commerce for Saudi Arabia together and the German Ambassador H.E. Michael Kindsgrab visited the German Pavilion and received excellent and first-hand insights about the state-of-the-art products by the German companies in the construction industry represented. The high participation of German companies proves that the Saudi construction market is booming.
Read more

Restrospective
GESALO | Start-up Roundtable
LEAP 2024

GESALO kicked off the week of LEAP2024 with a Startup Roundtable for German start-ups participating in the show and looking into market opportunities in Saudi Arabia. Afnan Ababtain, Innovation & Entrepreneurship Development Expert, Abdulmajeed Alanazi, Business Development Manager, and Yara Ghouth, Entrepreneurship & Innovation at Ministry of Investment (MISA) gave a overview about Saudi #entrepreneurship ecosystem and the investment opportunities and targeted sectors in Saudi Arabia. In conclusion the experts described the process on how to  set-up a business in Saudi Arabia throughout MISA entrepreneurship license.

Awarded
GESALO honored with "Corporate Happiness Award" | Categroy: Social Power

GESALO was honored with the Corporate Happiness Award in the category “Social Power”. The team feels extremely proud having received the award for “the exceptional performance and commitment to creating a positive work environment.” The jury reasoned its decision with “the tireless efforts and dedication.... in fostering  happinesss within the workplace ... and the truly inspiring example for others to follow.” GESALO is recognized for its remarkable contributions for economic engagement between Germany and Saudi Arabia - with a focus on enhancing the bilateral economic relationsip, knowlesge trasnfer and positioning German companies in the market. 

“Saudi Arabia is undergoing a remarkable transformation, unlike anything seen globally.”,

says Dr. Dalia Samra-Rohte, Delegate, German-Saudi Arabian Liaison Office for Economic Affairs in an expert interview with PharmaBoardroom. Saudi Arabia diversifies its economy beyond oil and gas by setting up robust value chains within the country towards realizing the goals outlined in Saudi Vision 2030. A significant factor driving this shift is the array of opportunities emerging across various sectors such as health care.
 

Landscape for collaboration.

Initiatives such as the privatization of hospitals, the application of digital and innovative technology solutions, and investments in biotechnology underscore Saudi Arabia’s commitment to fostering an innovative and conducive business environment, and presenting avenues for German expertise to contribute.
 

Attracting
for
investments.

Saudi Arabia implements a range of incentives and frameworks to attract investment and support industry developments. One notable initiative is the promotion of startup ecosystems through events like the prominent trade fair LEAP from March 4 to 6, 2024 - a platform for startups specialized in medicine and artificial intelligence.
 

Forging
partnerships.

Emerging technologies like artificial intelligence have created opportunities for partnerships and investment in healthcare innovation. This proactive approach not only fosters economic growth but also positions Saudi Arabia as a hub for cutting-edge healthcare solutions.

 

From large global players excelling in health care equipment to niche innovators seeking partnership opportunities, the landscape is ripe for collaboration. Saudi Arabia’s ambitious health care transformation offers a wealth of opportunities for German companies.Read more: https://saudiarabien.ahk.de/en/infocenter/news/news-detail/saudi-arabia-is-undergoing-a-remarkable-transformation-health.
Get in contact with our market entry experts: Najah Al-KutbiNora FathRawabi BasyouniFatima Bakhsh


Business Delegation | IFAT Munich, Germany | May 13-17, 2024

Join the Business Delegation to IFAT worldwide Munich 2024 organized and conducted by your GESALO Trade Fair Services Team. Get exclusive benefits to make the most out of your business trip to IFAT 2024, the World's Leading Trade Fair for Water, Sewage, Waste & Raw Materials Management.
 
Your Benefits at a Glance:
🔷 Official Welcoming at the #Exhibition grounds.
🔷 Guided #Experience with #VIP tour.
🔷 Access to #industryinsights & personalized introductions to #key #industry players.
🔷 Tailored #b2bmeetings with several international companies.
🔷 Networking #Opportunities with top industry professionals, potential partners, and suppliers from around the world.
🔷 Tickets and Invitation Letter for Visa Application.

GESALO is organizing this delegation trip exclusively for you to meet the Who's Who. IFAT Munich is a solution platform, networking event and knowledge hub. It brings together the most important international industry representatives from politics, business and science. Your Contact at GESALO: Rasha Moslem, Trade Fair Officer (languages: Arabic, English, & German) | moslem@ahk-arabia.com

Business Delegation | DRUPA Duesseldorf, Germany | May 28-29, 2024

GESALO invites to the Delegation Trip to drupa, in Duesseldorf from May 28 until May 29, 2024. drupa is the world's leading trade fair for print technologies - for inspiration, innovation, top-class knowledge transfer and intensive networking.
GESALO is organizing a delegation trip from May 28 -29, 2024 to meet the Who's Who. drupa offers you unequalled opportunities to present and explore your innovations and unique technologies in an international environment. Be part of the next drupa 2024 in Düsseldorf! Joining our delegation not only ensures you get the most out of your trade fair experience but also provides you with a competitive advantage in the industry.

Your Contact at GESALO: Rasha Moslem, Trade Fair Officer (languages: Arabic, English, & German) | moslem@ahk-arabia.com

Registration for Spielwarenmesse 2025 | Open NOW

Discover all the participation options

From Jan 28 to Feb 1, 2025, the Spielwarenmesse is the meeting place for the entire world of toys to establish new trade relations and strengthen existing contacts. As an exhibitor, you can open up new markets, cultivate contacts with existing business partners and interesting new customers, and present your products to an international trade audience.




Contact:
German-Saudi Arabian Liaison Office, Riyadh
Kontakt per E-Mail:  crookes@ahk-arabia.com


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Delegation der Deutschen Wirtschaft für Saudi-Arabien, Bahrain und Jemen (GESALO) | Dr. Dalia Samra-Rohte | Pure, Block B, 1st Floor, Takhassusi Branch Road, 7993 Al Mohammadiyyah 3213 | 12364 Riyadh | Saudi Arabia | +966-92 000 5863 | rohte@ahk-arabia.com