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Dear Readers,

We are thrilled to announce the launch of "GSBM - German Saudi Business Magazine June 2025", a dedicated edition hat delves into the vibrant and rapidly evolving food and beverages sector in Saudi Arabia. As the Kingdom continues to diversify its economy and embrace the Vision 2030 initiative, the culinary landscape is undergoing a remarkable transformation. 

We shine a spotlight on local entrepreneurs and established brands making waves in the market, offering valuable lessons and inspiration for those looking to navigate this exciting terrain. With contributions from industry leaders our June 2025 edition promises a comprehensive overview of the challenges and triumphs faced by businesses in this sector.

Happy reading!
Best regards,
Dr. Dalia Samra-Rohte

GSBM - Our Business Magazine June 2025 is available now

The Food & Beverages sector is an example of the positive development in the Kingdom's economy. Find out more about the emerging trends towards organic and dietary products and changing consumer preferences in our magazine. These developments go hand in hand with an increasing demand for food processing technologies and specialized logistics partners.

TOP Story | Entrust MSC with Your International Food & Beverages Shipping 

The major growth in the Saudi F&B market inspired MEDLOG, MSC’s sister company, to partner with PDC to establish an advanced cold storage facility with the largest capacity in Saudi Arabia. iReefer empowers you to enhance supply chain operations, improve your decision-making process and boost customer satisfaction—all from one seamless platform. Read more about MSC's expertise in providing customized solutions tailored to each business's needs.
> GSBM | June 2025 , page 14/15

GI Aqua Tech | When Food Meets Innovation - The G-Nano Breakthrough in Wastewater

“GI Aqua Tech believes it has found an answer. Traditional wastewater solutions consume too much energy, require too much space, and cannot keep up with the evolving needs of many industries, including the food industry. We built f-Nano to solve all of that.”, Dr. Sherif Desouky CEO of GI Aqua Tech

Read more about GI Aqua Tech’s breakthrough in a featured article on the challenge of the food industry managing wastewater.

A Snapchot of Local F&B Companies | Pioneering Innovations in Retail

In a pioneering move, Danube, a leading retail chain under Bindawood Holding (BDH), has introduced the first urban vertical farm within its Riyadh store.

Read more to learn how hydroponic and AI technology create innovative solutions for local agriculture and food security.

TOP Story | Revolutionizing Food & Beverage Packaging with Advanced Adhesive Solutions

Packaging plays a critical role in product integrity and brand perception, making the choice of adhesives a key factor in the supply chain. Henkel’s adhesive solutions offer a game-changing approach. Read more about Henkel’s solutions for sealing, labeling, and carton bonding, ensuring durability while meeting regulatory and environmental standards.
> GSBM | June 2025 , page 16/17

WEBINAR | Jun 24, 11am
Local Requirements in Public Procurement - Econmic Partcipation Policy - Local Content & Government Procurement Authority - an Overview

GESALO has the pleasure of inviting you to the live Webinar on June 24.
Mrs. Christine Baltzer-Zacharias, Senior Lawyer with Meyer-Reumann & Partners will be presenting on the following highlights:
  • Saudi localization measure with an ever-increasing influence on the strategy and business model of foreign economic operators
  • Key requirements for implementation
  • Authorized activities
  • Monitoring and compliance
  • Challenges in the implementation of the EPP

Delegation Trip on Medical Technology Saudi Arabia | September 7-10, 2025

In cooperation with Medical Valley EMN e.V., GESALO, as a representative office of the Bavarian Ministry of Economic Affairs, is organising a group trip with a maximum of 7 participants to Riyadh and Jeddah from September 7 - 10, 2025.
The healthcare sector in Saudi Arabia is undergoing one of the biggest transformations in the world and is estimated to grow by more than 10% per year over the next few years. Saudi Arabia endeavors to work closely with European countries in the key sectors such as healthcare, education, infrastructure and tourism.


Register | Mrs. Najah Alkutbi, Head of Market Entry GESALO, email: alkutbi@ahk-arabia.com 

Project Exploration Trip Energy Infrastructure Saudi Arabia | September 14-18, 2025

From September 14 until 18, 2025, GESALO together with RENAC AG is organizing a project exploration trip on the topic of energy infrastructure with a focus on decentralized smart grids & transnational grid connections. The export initiative is supported by the German Federal Ministry for Economic Affairs and Energy (BMWE) and Mittelstand Global – Energy Solutions made in Germany . Saudi Arabia is driving forward the modernization and diversification of the energy sector as part of Saudi Vision 2030. The focus here is on renewable energies and climate neutrality. 


Contact | Mrs. Najah Alkutbi, Head of Market Entry GESALO, email: alkutbi@ahk-arabia.com 

ALP Bayern Business Trip Sector Food products | October 26-28, 2025

In cooperation with ALP Bayern, GESALO is organizing a business trip on the topic of Food for companies based in Bavaria, Germany. The aim of the business trip is to initiate business, exchange experiences and strengthen contacts with local companies and experts. Saudi Arabia is an economically attractive market. The import of food products is of existential importance for Saudi Arabia, Learn more about the business trip in October 205. 

Contact | Mrs.
Najah Alkutbi, Head of Market Entry GESALO, email: alkutbi@ahk-arabia.com 

September 8-9, 2025
ASIA FRUIT LOGISTICA | Hong Kong

ASIA FRUIT LOGISTICA covers the entire fresh produce industry value chain and its service support companies, as well as the latest, innovative products and ideas. It offers a totally unique opportunity to develop new business, make new top-level contacts, and gather essential market information on every aspect of the fresh produce trade throughout the entire Asian region.

September 9-14, 2025
IAA Mobility | Munich, Gemany

From September 9 to 14, 2025, Munich will become the central hub for mobility, sustainability, and technological innovation during IAA MOBILITY 2025 under the theme "It’s All About Mobility." Be part of it!

October 6-8, 2025
EXPO REAL | Munich, Gemany

EXPO REAL is the most important trade fair for the real estate industry and therefore offers a fully comprehensive overview of developments, topics, innovations and solutions in the real estate industry. In this way, it provides the necessary orientation in a time of upheaval.

October 8-15, 2025
Experience K 2025 | Dusseldorf, Gemany

K is considered the leading international trade fair in the plastics and rubber industry.

Since the first exhibition in Düsseldorf in 1952, the letter "K" has embodied the fascination for the world of plastics and rubber.

October 29-31, 2025
transport logisic Southeast Asia | Singapore

transport logistic Southeast Asia is the latest edition of the world’s largest trade show for transportation and logistics industry. It is poised to become the most influential meeting place for logistics, mobility, IT and supply chain management in Southeast Asia region.

CALENDAR | more upcoming Trade Fairs



Contact:
German-Saudi Arabian Liaison Office, Riyadh
Kontakt per E-Mail:  rohte@ahk-arabia.com


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Delegation der Deutschen Wirtschaft für Saudi-Arabien, Bahrain und Jemen (GESALO) | Dr. Dalia Samra-Rohte | Pure, Block B, 1st Floor, Takhassusi Branch Road, 7993 Al Mohammadiyyah 3213 | 12364 Riyadh | Saudi Arabia | +966-92 000 5863 | rohte@ahk-arabia.com