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Dear Readers,
The Fall 2025 AHK World Business Outlook ranks the MENA region as the strongest business region globally! The positive business environment and growing opportunities are reflected in an increase in bilateral trade between both countries.
The thriving relationship between the Kingdom of Saudi Arabia and Germany has been further strengthened by two high-level visits: H.E. Bandar bin Ibrahim Al-Khorayef, Minister of Industry and Mineral Resources, and H.E. Fahd bin Abdurrahman Al-Jalajel, Minister of Health. On both occasions, GESALO had the honor of organizing roundtable discussions with German company representatives from the industries.
Saudi Arabia is investing heavily in AI as part of its economic diversification strategy, and German companies are actively contributing to this transformation across multiple industries. Our focus topic of this GSBM issue “Artificial Intelligence” showcases the innovative use of AI by German companies in Saudi Arabia throughout.
Enjoy reading!
Dr. Dalia Samra-Rohte
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| Saudi Arabia is positioning itself as a leading centre for artificial intelligence (AI) and automation. Long defined by hydrocarbons, the Kingdom is now aligning its economic diversification with data-driven innovation. Guided by Vision 2030, ministries, companies and universities are accelerating the shift towards a modern, technology-enabled economy. |
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Liebherr unveiled two groundbreaking wheel loader innovations: an autonomous operation system and the first large hydrogen powered model. These advancements align with Saudi Vision 2030 by supporting sustainable, efficient, and technology driven progress across the Kingdom’s construction sector. Read more on page 10 pp. |
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Dussmann Ajlan & Bros, a leading German-Saudi joint venture, combines global expertise with deep local insight to deliver world-class Facility Management solutions across the Kingdom. By integrating Artificial Intelligence and smart technologies, the company is transforming buildings into intelligent, efficient, and sustainable ecosystems—setting new benchmarks for innovation and quality in Saudi Arabia’s Facility Management sector. Read more on page 12 pp. |
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With AI transforming procurement, V-LINE GROUP and U.S. partner VERUSEN are helping Saudi industrial plants turn data into value and efficiency while supporting the Kingdom’s journey toward Vision 2030.
Artificial intelligence is transforming the world of maintenance, repair and operations (MRO) procurement.
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In today’s evolving industrial landscape, automation and artificial intelligence (AI) are no longer futuristic concepts. They are driving smarter, safer, and more efficient operations. From process plants to manufacturing lines and baggage handling, industries are adopting intelligent systems that execute tasks while analyzing, learning, and improving continuously.
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Automation and artificial intelligence are transforming consumer goods innovation in alignment with Saudi Vision 2030's digitalization goals. Henkel leverages advanced robotics and AI-driven insights from its global R&D network to deliver smarter, safer, and more sustainable products that meet the evolving needs of Saudi consumers.
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With its intelligent AOPSTM software products, Linde – in combination with its deep operational expertise and broad installation base – is paving the way of industrial plants towards self-optimizing systems that can predict changes and autonomously adjust operations in real time.
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Dr. Dalia Samra-Rohte, Delegate of German Industry and Commerce for Saudi Arabia, Bahrain and Yemen had the pleasure meeting with the newly assigned Ambassador H.E. Henning Simon to discuss economic relations between Germany and Bahrain.
"One of the key elements that makes Bahrain so special is that in a short period of time you are easily connecting with almost everybody from decision-makers to blue-collar workers.", says H.E. Henning Simon, German Ambassador to Bahrain
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The Saudi Arabian portal Najiz is the central platform for the digitization of the legal system and a core element of the judicial reforms under Vision 2030. Almost all judicial services are provided electronically via Najiz, streamlining procedures, enhancing transparency, and making access to justice significantly easier.
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The legal regulation of artificial intelligence (AI) in Saudi Arabia represents a key component of the Kingdom’s national digitalization strategy within Vision 2030. The objective is to harness AI’s potential for innovation, economic growth, and sustainable development while mitigating legal, ethical, and societal risks.
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From 8 to 10 February 2026, GESALO, in cooperation with IHK-Exportakademie GmbH and the Chambers of Industry and Commerce in Baden-WĂĽrttemberg (Die baden-wĂĽrttembergischen Industrie- und Handelskammern) are offering a market exploration trip to Saudi Arabia focusing on mechanical and plant engineering for the manufacturing industry in the pharmaceutical/chemical, automotive, food and electronics sectors.
This market exploration trip for companies from Baden-WĂĽrttemberg to Riyadh and Jeddah offers you the opportunity to gain deeper insights into this industry through company visits and project tours. You will establish valuable contacts with local stakeholders and learn first-hand about the business opportunities that exist in these dynamic markets.
Contact | Mr. Darius Giese, Market Entry Consultant GESALO, email: giese@ahk-arabia.com |
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Delegation der Deutschen Wirtschaft fĂĽr Saudi-Arabien, Bahrain und Jemen (GESALO) | Dr. Dalia Samra-Rohte | Pure, Block B, 1st Floor, Takhassusi Branch Road, 7993 Al Mohammadiyyah 3213 | 12364 Riyadh | Saudi Arabia | +966-92 000 5863 | rohte@ahk-arabia.com
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