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Dear German Business Community,
today’s bimonthly newsletter reaches you with the current political developments in a testing time. Exchange of information and experiences within our business community is key to navigate the current challenges and uncertainties. Over the past week, we have hence introduced several digital formats to support you and facilitate the exchange of information and experiences.
February was a very active month, marked by the visit of H.E. Katherina Reiche, German Federal Minister for Economic Affairs and Energy. The Joint Saudi German Economic Commission chaired by HE Reiche and HH Prince Abdulaziz bin Salman Al Saud brought together business leaders to discuss opportunities and mutual perspectives to strengthen the relationship. Multiple business delegations in the areas of machinery, automotive as well as upcoming delegations on food, water management and trade fairs are underlining Germany’s strong commitment to the Kingdom.
Our office remains fully operational, with a short Eid break from March17th to March 23rd. We look forward to welcoming you after the Eid holiday on March 24th. We wish you and your families a blessed Eid Mubarak
Best regards,
Dr. Dalia Samra-Rohte |
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GESALO had the honour of welcoming H.E. Katherina Reiche, Federal Minister for Economic Affairs and Energy, along with her delegation, to Riyadh and Jeddah.
The visit offered German business leaders valuable insights into Saudi Arabia’s Vision 2030, highlighting the scale and progress of its mega-projects, the current development landscape, and the Kingdom’s future priorities. As part of the programme, GESALO hosted a high-level roundtable where H.E. Katherina Reiche and the accompanying business delegation engaged with representatives of the German business community in Saudi Arabia. |
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GESALO had the honour of hosting a Customs Breakfast Dialogue in Bahrain, in cooperation with the EU Gulf Cooperation Council Dialogue on Economic Diversification funded by the European Union.
The dialogue was attended by representatives of the European Union and members of the European and international business community in Bahrain.
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The German Embassy Manama hosted a roundtable discussion with GESALO. We were honored to have His Excellency Abdulla bin Adel Fakhro, Minister of Industry and Commerce, as the main guest speaker. The roundtable brought together representatives from various German companies and addressed key topics including artificial intelligence, digitalisation and the strong economic relations between Germany and Bahrain.
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GESALO organised a delegation trip to Riyadh and Jeddah in cooperation with the IHK-Exportakademie GmbH and the Chambers of Industry and Commerce of Baden-WĂĽrttemberg. The programme focused on machinery and plant engineering for the pharmaceutical, chemical, automotive, food, and electronics industries. The trip began with a market briefing by our Delegate Dr Dalia Samra-Rohte, followed by a meeting at the Ministry of Investment of Saudi Arabia (MISA) where participants gained an overview of market opportunities and regulatory frameworks.
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The German-Saudi Arabian Liaison Office for Economic Affairs (GESALO) had the honour of attending and actively supporting the inauguration of BELTCON’s new 18,000 sqm manufacturing facility in Jeddah, developed in partnership with MAFA Co. Ltd. This milestone marks a decisive step forward in localizing advanced baggage handling and industrial conveying technologies in the Kingdom.
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GESALO organised an event titled “Energy Policies and Transitions: Perspectives from Germany and Saudi Arabia” in cooperation with the German Embassy Riyadh and the Konrad-Adenauer-Stiftung. The discussion explored the direction of Germany’s evolving energy landscape, highlighting key opportunities and challenges. Maira Kusch, Head of Office at the World Energy Council, shared valuable insights on global energy trends and policy developments.
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In cooperation with ALP Bayern and supported by the Bavarian State Ministry of Food, Agriculture, Forestry and Tourism, the GESALO, is organising a business trip on the topic of Food. The aim of the business trip is to initiate business, exchange experiences and strengthen contacts with local companies and experts.
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GESALO is organising a business delegation trip to Riyadh, from October 4th to 8th, in cooperation with SBS systems for business solutions GmbH and supported by the Federal Ministry for Economic Affairs and Energy (BMWE). Market opportunities: In view of acute water shortages, Saudi Arabia is pushing ahead with the restructuring of its water sector as part of Vision 2030 and the National Water Strategy. The focus is on desalination, wastewater reuse and digital water management.
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From 04.02 to 06.02.2026, FRUIT LOGISTICA once again confirmed its role as the leading global platform for the fresh produce industry. As the official representative of Messe Berlin in Saudi Arabia, GESALO was proud to support the Saudi participation at this year’s exhibition.
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The premiere of the FSB Sports Show Riyadh 2025 marked a major milestone, welcoming 13,110 professional visitors and 154 exhibitors from 25 countries. From 15–17 June 2026, the Riyadh International Convention & Exhibition Centre will once again bring together global suppliers and key decision-makers.
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From 15–17 June 2026, the International Hardware Fair Saudi Arabia returns to the Riyadh International Convention & Exhibition Centre. Saudi Arabia is experiencing an unprecedented construction boom, and the International Hardware Fair Saudi Arabia is the place where the industry meets.
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For the first time, there will be a Bavarian joint stand at FABEX / MACH Saudi Arabia 2025, organized in cooperation with VDMA Bavaria.
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Delegation der Deutschen Wirtschaft fĂĽr Saudi-Arabien, Bahrain und Jemen (GESALO) | Dr. Dalia Samra-Rohte | Pure, Block B, 1st Floor, Takhassusi Branch Road, 7993 Al Mohammadiyyah 3213 | 12364 Riyadh | Saudi Arabia | +966-92 000 5863 | rohte@ahk-arabia.com
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