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Dear readers of the German-Saudi business community,
Despite the ongoing conflict in the region, the GermanSaudi business relationship continues to demonstrate remarkable resilience, reflected in numerous highlevel events and visits over the past months.
In times of high uncertainties direct exchange in our CEO roundtables with Saudi and German business leaders became an important factor to better navigate the current business landscape. German company representatives convened in several roundtables across Riyadh, Jeddah, and the Eastern Province discussed supplychain challenges as well as emerging business opportunities in various sectors.
On the occasion of the visit of the Vice President of the German Bundestag, we were able to highlight the significant socioeconomic transformation driven by Vision 2030 and had the honor of organizing an exclusive female business roundtable providing valuable insights.
With major German trade fairs taking place in April and May, several Saudi delegations and exhibitors traveled to Germany to participate and showcase their products. This continued engagement underscores the dynamic and steadily growing cooperation between Saudi Arabia and Germany.
Enjoy reading the newsletter!
Dr. Dalia Samra-Rohte |
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GESALO Roundtables - Exchanging perspectives |
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In these challenging times, it is more important than ever to engage with CEOs across our business community to exchange perspectives on supply chain disruptions, as well as the challenges and opportunities ahead.
Over the past few weeks, this dialogue has enabled us to organise a series of important roundtable discussions across our offices in Riyadh, Jeddah, and Dammam. |
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Moderated by our Delegate Dr. Dalia Samra-Rohte, German Ambassador H.E. Michael Kindsgrab, German Embassy Riyadh provided a political assessment.
Together with our companies, we discussed challenges in logistics and supply chain and also learned that the situation has no immediate effect on some industries.
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The evolving situation around the Strait of Hormuz has sharpened the German industryâs focus on strengthening future supply chains.
During the German-Saudi Arabian Liaison Office for Economic Affairs (GESALO) roundtable in Jeddah, companies highlighted Saudi Arabiaâs dynamic progress toward becoming a global logistics hub for the region.
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GESALO organised a CEO Roundtable for German companies in the Eastern Province and Bahrain, bringing together business representatives to discuss the current situation and recent business developments in the region. The roundtable discussion was led by our delegate Dr. Dalia Samra-Rohte who guided an engaging exchange on current economic developments, market challenges, and emerging business opportunities.
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On the occasion of the visit of H.E. Omid Nouripour, Vice President of the German Bundestag, the German-Saudi Arabian Liaison Office for Economic Affairs (GESALO), together with the German Embassy to the Kingdom of Saudi Arabia brought together a group of outstanding female executives. The discussion highlighted the remarkable progress in female participation across key industries in the Kingdom. Our Delegate, Dr. Dalia Samra-Rohte, moderated the session and shared her own firstâhand perspective from seven years of professional experience in Saudi Arabia, underscoring the positive momentum and opportunities emerging for women in the workforce. |
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As part of the glasstec on tour initiative, GESALO organized a Symposium on April 27th connecting DĂŒsseldorf and Riyadh and bringing together key players from the glass industry.
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interpack 2026 in DĂŒsseldorf was once again one of the worldâs leading platforms for packaging technology, automation, sustainability, and industrial production. The growing presence of Saudi Arabian companies was particularly encouraging.
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GESALO supported German companies throughout the fair through targeted B2B meetings, facilitating valuable exchanges and new connections. A particular highlight was the Saudi pavilion, which stood out as a strong showcase of the Kingdomâs industrial transformation and international ambition. It featured innovative companies and forward-looking solutions aligned with the objectives of Saudi Vision 2030. We were honoured to accompany Ahmed Al-Zawawi, Assistant Deputy Minister for Industrial Competitiveness and Advanced Manufacturing at the Ministry of Industry and Mineral Resources, who led the delegation from Saudi Arabia and hosted a meeting with V-LINE EUROPE GmbH. |
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Your chance to meet us in Germany! Over the coming months you will have the chance to meet with our expert, Ms Najah Alkutbi, Head or Market Entry/ Deputy Delegate in Germany. She will be representing us at several upcoming events, including âThe World meets in Giessenâ, on June 9-10 and the âIHK AuĂenwirtschaftstag Hessenâ on June 11th.
We are looking forward to meeting you there!
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You will have the opportunity to meet high-level international entrepreneurs from around the world, expand your global network, and connect with potential new partners.
Our Deputy Delegate and Head of Market Entry, Ms. Najah Al-Kutbi, will be part of the 4th international networking event âThe World meets in Giessen.â
You are welcome to book a market entry consultation with Ms. Najah Al-Kutbi.
Email to: Alkutbi@ahk-arabia.com.
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Meet us for a personal consultation at the 8th Hesse Foreign Trade Day on June 11, 2026, in Frankfurt am Main.
Our Deputy Delegate / Head of Market Entry, Najah Alkutbi, will discuss your individual business project and provide valuable insights for a successful market entry.
In addition, the Foreign Trade Day offers numerous discussions and expert presentations on current topics in international trade
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In cooperation with ALP Bayern and supported by the Bayerisches Staatsministerium fĂŒr ErnĂ€hrung, Landwirtschaft, Forsten und Tourismus , the German-Saudi Arabian Liaison Office for Economic Affairs Saudi Arabia, is organising a business trip on the topic of Food. The aim of the business trip is to initiate business, exchange experiences and strengthen contacts with local companies and experts.
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We are delighted to welcome two new partners, STADA and Avantgarde, to our business partner network. We look forward to unlocking new collaboration opportunities and are confident that these partnerships will pave the way for long-term success and a strong, mutually beneficial business relationship.
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Delegation der Deutschen Wirtschaft fĂŒr Saudi-Arabien, Bahrain und Jemen (GESALO) | Dr. Dalia Samra-Rohte | Pure, Block B, 1st Floor, Takhassusi Branch Road, 7993 Al Mohammadiyyah 3213 | 12364 Riyadh | Saudi Arabia | +966-92 000 5863 | rohte@ahk-arabia.com
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